“They have studied the market demand for improved delivery as more and more Americans are choosing to order in and dine at home or at their workplaces. “ClusterTruck is uniquely solving common delivery frustrations like ill-timed food that becomes soggy or orders that get misplaced or have incorrect items,” says John January, co-CEO of Signal Theory. Customers can track their order the moment it’s placed. The startup’s value proposition centers on connecting consumers to multiple types of cuisines that are cooked to order by ClusterTruck chefs in a central kitchen and delivered within six minutes. This team approaches our business goals with the laser-focused strategy, creativity and optimism needed to take the ClusterTruck brand to the next level.Ĭhris Baggott, CEO and co-founder of ClusterTruck Signal Theory will refresh the ClusterTruck brand and enhance the customer experience through brand positioning, landing pages, social media and advertising. ClusterTruck currently operates in Indiana, Ohio and Missouri. Later this year, the second location will open in Dublin, Ohio (7625 Sawmill Road).SHARE America’s First Delivery-Only Kitchen Leads the Way as a Customer-Centric StartupĬlusterTruck, an Indianapolis-based technology and food startup that operates delivery-only restaurants, has selected Signal Theory as its agency of record in a move to grow its consumer base nationwide. Kroger‘s first on-premise kitchen is now open in Fishers, Indiana (9799 East 116th St.). “As the prepared food delivery category continues to explode, we’re thrilled to play such a pivotal role in Kroger’s fresh and forward-thinking meal delivery strategy.” “ClusterTruck combines leading software, high-quality ingredients and delicious variety to elevate the prepared food delivery experience,” said Chris Baggott, ClusterTruck co-founder and CEO.
The combination of ClusterTruck’s innovative technology platform, optimization of meal delivery and launch at Kroger stores has the potential to create a new and more sustainable model. ClusterTruck’s systematic approach to meal delivery allows the company to ensure all orders are delivered to the customer within just seven minutes of preparation – and on average, less than 30 minutes of ordering.
#THE CLUSTERTRUCK SOFTWARE#
Indianapolis-based ClusterTruck is a pioneer in the ghost kitchen space, building a proprietary software system that creates custom algorithms to optimize kitchen and delivery operations and removes the pain points of the third-party delivery model. Kroger experienced a 127 percent digital sales lift in second quarter 2020, as customers continued to use digital ordering options, including pickup, delivery and ship to home. The expansion of Kroger’s relationship with ClusterTruck reflects the retailer’s ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. “The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime.” “Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” said Dan De La Rosa, Kroger’s group VP of fresh merchandising. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Kroger and ClusterTruck’s on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana, and Columbus, Ohio.
Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees. has launched two on-premise kitchens, respectively at stores in metro Indianapolis, Indiana, and metro Columbus, Ohio.